Any good writer knows that a good story must fulfill its intended purpose. The purpose of writing PR online is different than offline because the audience is different. A writer must take nuances of this new audience into consideration before, during and after crafting a story for consumption.
Optimizing Your Online PR Strategy for Search & Social, Part 4a: Crafting the Story p1
Posted by st0n3y under Public RelationsFrom http://www.polepositionmarketing.com 4889 days ago
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