BizSugar.com › Public Relations › Press Release Tips for Getting PR Media Coverage in Targeted Publications ~ Small Business Marketing Tools

A targeted media outreach plan should be part of every public relations strategy to get editorial coverage when launching a company press release --


Often companies send out a press release via traditional mass press release distribution channels and become disappointed when media coverage is lacking or doesn’t appear in targeted publications. Editorial teams for online or print publications are very limited these days and become swamped with a plethora of news each day. Implementing some thoughtful strategies to help your press release stand out in a news cycle is critical to ensure adequate media coverage in the targeted publications that are most important to your business.


Here are some PR marketing tips for getting more and better media coverage for your next company press release.