BizSugar.com › Public Relations › Product Launch Press Release: Questions, Answers, and Templates - How to Create a Press Release

How can you expect people to be excited about your new product if they don’t hear about it beforehand? Sure, in a few weeks or months, news will trickle out. Early adopters will tell others, who will check it out. But you want people chomping at the bit before you’ve launched your new product.