BizSugar.com › Public Relations › Speaking: amp up your impact with these two ingredients

You have an amazing talent, service or product to share. (Holla! Cause it’s true.)

And to get that magic into the world, you need to serve up a message that grabs your audience and HOLDs them.

Of course, you want to reach everyone who needs what you’ve got.
But here’s the problem. Talking to everyone will resonate with no one.

When your speech or presentation isn’t delivered with one very specific person in mind then it will sound like the safety message that you hear every time you board an airplane. Do you tune into that? Nope, me neither. But it’s an important message.

Just like yours.

So how do you do you reach your would-be fans with your message?

It’s simple: talk to the passenger next to you- not the whole plane!