Startup PR Tip: To Get Press, Don't Pitch Your Product

Posted by frankstrong under Public Relations
From http://onstartups.com 4195 days ago
Made Hot by: advertglobal on May 29, 2013 9:57 am

Every entrepreneur thinks their story is unique. It is to them, but may not be to the media. Here's why. A must read for new entrepreneurs struggling with the PR challenge and how to get noticed.

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Comments

Written by lyceum
4183 days ago

Frank: Thanks for the book tips! You could get Stefan Engeseth's book on PR as a free PDF download on his site. FYI: I wrote a review of his latest book, Sharkonomics, on Small Business Trends.

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Written by lyceum
4184 days ago

Frank Strong: Thanks for your comment. Have you read Stefan Engeseth's book, The Fall of PR & the Rise of Advertising?

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Written by frankstrong
4183 days ago

Yes, several years ago. Co-written with Al Ries, who's other books, like "Positioning: the battle for your mind" and "22 Immutable laws of branding" that I'd highly recommend. You can get them on audiobook format too!

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Written by lyceum
4184 days ago

Thanks for the PR tips for a startup company. This could be a deal breaker for a new company.

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Written by frankstrong
4184 days ago

Great! The fact is the occasional pitch from an entrepreneur with a solid story angle is likely to be quite welcome from reporters looking for stories. To this end, I have long thought entrepreneurs had an advantage polished PR pros could never match.

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