Successful customer communication is the foundation of all sales. That’s why the most persuasive and effective salespeople are those who naturally speak their customers’ “language.” One well-established field of language study, sales linguistics, helps us to understand how salespeople and their prospective customers use and interpret language during the decision-making process. Here are the three fundamental principles drawn from sales linguistics and how they can help you, or your sales staff, become better at sales conversations:
Talking the Talk
Posted by stepbystepmarketing.com under Public RelationsFrom http://www.stepbystepmarketing.com 4960 days ago
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4960 days ago
I especially liked #1, about picking up on the language the customer uses & talking in a similar fashion (so long as it isn't forced) instead of spewing company lingo, or worse - techno-babble.
businessavante (Duncan)