The New Digital PR Roadmap: How to Secure Earned Media

Posted by 21Handshake under Public Relations
From http://blog.21handshake.com 2790 days ago

Is your business struggling to align “traditional” PR tactics like pitching reporters with digital PR best practices like engaging influencers and brand evangelists on social media? You’re not alone. Simply staying on top of digital marketing changes can be a huge challenge for SMBs, not to mention putting best practices into action!

Recently, the team here at 21 Handshake has taken a closer look at the world of digital PR. Should you focus your efforts on building relationships with industry journalists on Twitter? Or should your business be connecting with brand evangelists?

The answer: most companies will benefit from a bit of both.