BizSugar.com › Public Relations › The PRV Report Card: This Week's Winners & Losers

THE PRV AWARD FOR BRAND CONSISTENCY: Samuel L. Jackson for his “Wake the F*ck Up” political bedtime story. The actor, so well known for his expletive-laced lines in films and real life that he’s usually called “Samuel Motherf*ckin’ Jackson,” cuts through indistinct attack ads with a punchy pro-Obama rant. In rhyme! While it may not encourage anyone to change their vote on the big day, Jackson has successfully reinforced his own brand without talking about himself - the secret to all successful PR.