BizSugar.com › Public Relations › The True ROI of Public Relations: What Do You REALLY Get From a PR Campaign

Public relations is the hot potato of the marketing budget. Chief Financial Officers hate it, while salespeople and business development executives love it. The truth is the ROI of PR is very different than the ROI of advertising and no less valuable. But, because of the differences, it requires an altogether different yardstick than advertising’s traditional cost-benefit analysis.