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To get big, think small

Posted by lorinashbyron under Public Relations
From http://famousinyourfield.com 3946 days ago

No one likes a generalist.

Think about it: do you want a generalist performing that quadruple bypass on you, or would you hold out for one of the country’s leading surgeons?

If you want to stand out in your industry, you’ve got to narrow your focus.

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