Treat Customers Like Dates, New Book Says - Forbes | Small business news; tips; networking

Posted by IndustryNewsCorp under Public Relations
From http://www.forbes.com 4277 days ago

Ted Rubin and Kathryn Rose's new book, Return on Relationship, deftly explores the value of fostering relationships as the new currency for the digital era. Think you have heard this before? You probably have - in pieces, but where this book "nails it" is in its ability to efficiently explain [...]

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by tiroberts
4277 days ago

Great analogy. Treating customers like dates is exactly what you should do to build that trust and likability factor with your customers that's important for creating strong relationships. This will lead to loyal customers and raving fans that will buy your products/services over and over again and refer business to you. This is also a great approach to take when you're seeking to start a relationship with with an influential person within your niche.

Thanks for sharing your insights on this topic with our bizsugar community.

Ti

- 0 +