BizSugar.com › Public Relations › Turn Negative Company PR Problem into a Positive Branding Opportunity

In the business world everything doesn’t always go just right. Problems happen, big and small. And it happens for big companies and small businesses as well. It’s how you react as a business owner to fixing the problems that can make a major difference in customer reaction and perception of your company.

A negative issue can be a major company PR problem, or become an unexpected opportunity to build on your brand promise...