BizSugar.com › Public Relations › Using photocalls to increase the shares of your event

You want to put your event in the spotlight, increase social shares or even achieve virality? Think pictures. Creative photos can convey the great experience of your event and compel both attendees and your online audience into sharing pictures to promote your event. A picture speaks a thousand words, it’s understood intuitively and enables a much stronger connection than a press release. Here are the do’s and don’ts of leveraging an event photocall for your marketing purposes.