BizSugar.com › Public Relations › What is Digital PR and why does your business need it?

In recent years, there has been an increasing convergence of PR, Digital Marketing (especially content marketing) and SEO as companies shift towards inbound marketing. This has given birth to Digital (or online) PR, which, whilst still maintaining a brand’s public perception, has seen Public Relations evolve to incorporate useful tools such as Search Engine Optimisation (SEO), social media, link building and content marketing. You have to go where your target customers are, and increasingly that is online.