BizSugar.com › Resources › How to Use Google Analytics for your Small Business Website

According to studies by BIA Kelsey and Google, 97% of consumers go online to research products locally and 90% of consumers use search engines to conduct research on local businesses. This means that potential customers are finding your local business website through various online searches. It’s important to understand the analytics and insights as to how customers are finding you, so you know how to optimize your website for search traffic.