BizSugar.com › Resources › 10 Steps to Choose right Keyword

1.Revenue (ROI) -Pick the domain area where there is a possibility of generating enough revenue. Otherwise you may end up in creating a website and possibly able to bring at the top of search engine results but with minimum earnings (ad revenue +direct customer revenue), so keep ROI in mind, unless you are doing social service.
2.Domain Knowledge -Make sure that you can generate content around the domain you have selected. ( For example I cannot create a website around health related topics)

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