BizSugar.com › Resources › 5 Key Components of an Effective Lead Capture Form

In the campaign pipeline we often give more attention to the ad or post and landing page. And why not? The ad or post hooks our prospects while the landing page converts them into leads. Two very important elements. But there’s an element that’s easy to overlook, the third pillar to a great campaign: form. Prospects who have reached your form are already presold to your offer, so form isn’t much a make-or-break element. Well, wrong. How you build forms does impact on your campaign. It’s not all fields and the signup button. There are, in fact, 5 components of a lead capture form that must be optimized if you want to increase your lead volume.