A successful online presence is essential to just about any business in the marketplace today. A key component of making your company’s website successful is generating inbound links. Inbound links benefit you in two significant ways: they generate direct traffic when someone clicks the link, and they help with your search engine rankings.

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Written by HeatherStone
4510 days ago

Hi Cedrine,

Purchasing links is definitely not a good link building strategy and, given Google's actions of late, I'd even want to do reciprocal linking carefully. This is not to suggest that you are not linking to people with at least some reason to hope they will link back. But too much reciprocal linking to the point where it appears that every link out to a site is matched with a link back to you may also raise ire with the search engines.



Written by cendrinemedia
4509 days ago

I agree, Heather!



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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!