BizSugar.com › Resources › [Infographic] The Best Apps For B2B And B2C Social Media Marketing

Social media marketing budgets increase year after year and in 2013 social media lead conversion rates were 13% higher than the average lead conversion rate. Given the growing number of software solutions, many wonder what the best social media marketing apps are.

Over the past few years I have had the chance to test a number of apps for spreading content on social media, working with both B2C and B2B companies. In the end, I narrowed my choice to two applications: Hootsuite for B2C and Oktopost for B2B. Even though I sometimes mix both, I wanted to share an insight on why Hootsuite is better suited for B2B and Oktopost clearly thought for a B2B marketer.