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More and more customers choose shopping online which is shown by the sharp increase of Americans who completed their holiday shopping in the comforts of their own home. From 31% of U.S. shoppers in 2013 who chose to purchase online, it increased up to 61% in just 2 years. In fact, the numbers just continue to grow. According to eMarketer, the huge online sales market is expected to continue rising from 2017’s $2.3 trillion that took up 10.1% of the total retail sales. By 2021, it’s expected to be at $4.5 trillion surpassing 16%.