BizSugar.com › Resources › White-Hat SEO and Black-Hat SEO, What’s the Difference?

White-hat SEO or Black Hat SEO, what's the difference? While SEO is the process of improving the organic search ranking of the website which can increment your earnings through the online medium. White-Hat SEO is the process of legally and methodically improving the ranking of your website using white hat or legal techniques while the other Black-Hat SEO is the process of gaining short-term gains which can set you back in terms of ranking and revenue.