BizSugar.com › Social Media › 10 Essential Rules for Effective LinkedIn Marketing

LinkedIn can count on a smaller user base compared to Facebook and Twitter, but the numbers are still relevant for bloggers and social media managers, especially if the niche or industry is B2B. According to Statista, LinkedIn boasted 450 million users in the 2nd quarter of 2016, and the platform is growing.

Besides the numbers, though, it’s the community that counts. LinkedIn is more than an online resume and the wealth of user groups, messaging features and the Pulse publishing platform make it a great marketing opportunity.