BizSugar.com › Social Media › 10 Facebook Ad Best Practices for Small Businesses

Facebook has more than 2.2 billion monthly active users, making it a great place for businesses to reach consumers. Your business probably already has a Facebook page, but changes to the platform’s algorithm over the past few years has made it increasingly difficult to reach people organically. Luckily, Facebook also offers plenty of advertising options for businesses. If you’re looking to pay to boost your posts or create effective ad content on the platform, here are some expert tips.