BizSugar.com › Social Media › 10 Ways to Enhance Your Facebook Clout

Most people use Facebook for personal reasons: to maintain contacts, stay in touch with friends who live far away or to stay on top of one’s social life. Only 15 percent of us use it to maintain professional or work contacts, according to a 2010 survey by ExactTarget. Some people turn to professional networking sites like LinkedIn or A Small World for professional networking.

But for many of us, our professional and personal lives intersect and blend in deep ways — and this is the new multidimensional public identity we display to the world. That mashup of the professional + the personal is likely to grow, as Facebook rolls out new communications features and now lets you segment your friends into lists and groups, like family, co-workers or professional colleagues.