BizSugar.com › Social Media › 3 Issues with Chipotle's Twitter "Hack"

Chipotle’s been making headlines in the social space for the last week or so. First, when their Twitter account was “hacked,” and then again when they stepped forward and admitted that it had only been a publicity stunt. Although the stunt has created a lot of buzz around the brand and the brand itself considers the stunt a success, it has left us with some doubts. Before you go launching a similar social “hack” for your brand, let’s take a look at three big issues this stunt brought to our attention.