BizSugar.com › Social Media › 3 Twitter Hashtags Marketing Tips for Small Businesses

Twitter is crowded.

As of Q2 2017, the micro blogging platform averaged 328 million monthly active users. That’s about four times the population of Germany. Or 8x the population of Argentina. Or 32x the population of Portugal.

See the point? Not everyone on Twitter is interested in you and your products.

So, how do businesses effectively segment their audience; and reach out and market their products to the right person on Twitter?