BizSugar.com › Social Media › 4 Reasons Why Your Brand Should Consider a YouTube Account

We’ve been talking about video a lot lately, especially how it’s affecting the content marketing landscape for B2B brands. Video is a good way to pare down dense content into more digestible chunks, but it may seem like an unnecessary or overwhelming step if you’re not that familiar with that world. Of course, you shouldn’t jump into a social space if you haven’t got a plan of how you’re going to use it. But if you’re debating adding a YouTube or Vimeo account to your brand’s list of social networks, or trying to convince your team members to jump on board, these stats might help you make the jump.