So you've decided to bite the bullet and bring in a hired gun to handle your social media for you ... but how do you know whether you're getting a hero or a zero?

The good news is, your due diligence has a natural starting point: look at the consultant's own social media activity first, and if you like what you see, then it's time for a meeting. And when you do sit down face to face (or phone to phone), here are a few questions to get you started.

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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!