BizSugar.com › Social Media › 6 Ways Nonprofits Can Use Social Media to Strengthen Donor Relationships

Why? Because almost everyone – including my 97-year-old father-in-law — is online. And not just for the purpose of trolling the internet or using email. No! People are online to be social. To build and sustain relationships. Per Pew Research, 65% of Americans use social media – up from just 7% in 2005.