BizSugar.com › Social Media › 7 Ways to Turn Instagram Into an Ecommerce Purchasing Powerhouse

When it comes to branding and engagement, ecommerce marketers have it great on Instagram. Providing audience members with seamless opportunities to make purchases, however, is another story. Researchers have estimated that 84% of mobile users frequently search for, browse and compare products on their smartphones, so it makes sense that merchants would do everything possible to incorporate Instagram into that experience.