BizSugar.com › Social Media › 90% Who Use Mobile Social Media Apps Check Facebook Daily, so Marketers Take Note

In surveying smartphone users to understand how they use social media, a recent survey found close to 90 percent use Facebook every day. The platform is a clear leader, with Instagram (also owned by Facebook) coming in second at 49 percent. Meanwhile, 48 percent of smartphone users reported using YouTube everyday , 32 percent in the case of Snapchat and 31 percent for Twitter.
The survey has some very insightful data for understanding how social media apps are being used across all demographics. With this data, small businesses can engage with their audience at the right time and on the right platform with the content they are more likely to consume.
For small businesses looking to increase their social media presence and engagement, knowing when and who is more likely to respond to your marketing effort will yield better ROI.