BizSugar.com › Social Media › A Quick Overview of Facebook’s New Business Page Insights

As part of its latest makeover, Facebook has launched a new set of metrics that gives page administrators a detailed look into the reach, engagement and overall performance of their social media marketing efforts. These new insights are separated by individual posts, so now marketers can better identify which subjects, themes and formats are most effective with users. Additionally, with a new focus on engagement as the main measure of brand activity, marketers can now gauge the overall success of a post through the amount of action taken by users. So to help you understand and use these numbers to your advantage, I will highlight three metrics that now hold a prevailing position on the new Facebook insights.