Attack of the Twitter #Hashtag! Should your Business Join the Trend?

Posted by HotelMktgROI under Social Media
From http://www.e-marketingassociates.com 4839 days ago
Made Hot by: stillwagon428 on August 25, 2011 10:56 pm

With Twitter usage at an all-time high, it seems nearly impossible to read a magazine, watch a set of commercials or pass a row of billboards without running into the now ubiquitous hashtag (#) symbol. Although it has been in use for years, the offline marketing of this Twitter specific tag has recently emerged as businesses continue to compete for a spot as the latest trending topic. So before you fall behind, it’s time to make sense of the hashtag madness and decide whether or not your business should find a way to join this popular trend.

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by newbizblogger
4836 days ago

I think hashtags can be a very effective tool/tactic is used strategically and carefully. I too often see it abused and it really takes away from the message if someone is adding a hashtag after every other word.

But from a business point of view, using one that is relevant,catchy and using it consistently, I feel can be a very good move to enhance your brand.

Great article Jacquelynn

- 0 +

Written by HotelMktgROI
4833 days ago

Thanks for the feedback NewBizBlogger! I agree that hashtags could very easily be overused, taking away from the message. This is why it's important for businesses to be careful with this feature.

- 0 +

Written by ChristineL
4837 days ago

Interesting. I've always had mixed feelings about hashtags. It's nice to hear how they can be both beneficial and problematic.

- 0 +

Written by HotelMktgROI
4836 days ago

I'm glad you found the article interesting Christine. I can see where the mixed feelings come from... As a regular Twitter user for both business and personal use, I sometimes question some businesses overuse or abuse of this feature.

- 0 +

Written by jewel3000
4837 days ago

I love Twitter #hashtags. I possibly use them too much. I've also searched the #hashtags to find people I'd consider hiring for different projects I need help with.

So I always advise people to take advantage of them. Hashtags help you show up at the bottom of Google's search results pages, among people you're already following.

Good way to say top-of-mind with your business contacts. :)

- 0 +

Written by HotelMktgROI
4836 days ago

Thanks for the feedback Jewel3000! Always great to hear about people using hashtags in a positive way. Like you, I am also a fan... I think half the fun is thinking of a cleverly written tag.

- 0 +