BizSugar.com › Social Media › Avoiding Update Overload with Your Brand

Fans loves brands, but that doesn’t mean that they want to be connected with them at all times. And it definitely doesn’t mean they want them overloading their news feeds. Research from eMarketer and SocialVibe found that one-third of US-based Internet users who cut social ties with a brand did so because they posted too many updates. The trick to staying present in your fans’ feeds is by evaluating your current presence and ensuring that you’re sharing valuable content that isn’t spammy. Here are a few points to consider: