BizSugar.com › Social Media › B2B Social Engagement is Really Lead Nurturing

Since the B2B buying cycle is usually much longer than the average B2C buying cycle, building a real relationship with your potential customers is crucial to earning their business. It’s important that your company’s Internet marketing campaign (including content marketing and social media marketing) hits people at different points in the sales process, reminding your target audience of why they should work with your company. Social media marketing lets you connect with various influencers and buyers, and is the platform that will distribute the content used to nurture relationships. At the end of the day, B2B social engagement is another form of lead nurturing!