BizSugar.com › Social Media › Be A Micro-Blogging Master: The dos and don’ts of social media marketing

If you haven’t jumped on the social media marketing (SMM) bandwagon as part of your brand-building strategy because you think it’s just a fad with no real bottom-line benefit, think again. SMM is a vital addition to any PR campaign. It can lead to more customers and higher sales — the exact payoff every business needs.