BizSugar.com › Social Media › Best Practice: LinkedIn's new functions

LinkedIn has been around since 2003, which for a social network is a long time. However, when it first launched it never really seemed to have a point. Great for recruiters and those looking to change jobs but as a sticky network that would engage users, it just didn't seem to have a plan.

Fast forward to 2010 and with its latest updates and increased user understanding LinkedIn is in a position to become a serious contender for social usage and strategy. If you are not already taking advantage of LinkedIn in your social media marketing, it is time to seriously consider the benefits. Here are some reasons why.