BizSugar.com › Social Media › Bitly Redesign: More Social, Yet More Complex

Popular link-shortening site Bitly rolled out a major redesign yesterday that caught many people off guard as they returned to work from the long weekend Tuesday. So far, reactions to the updates seem mixed, with the majority of people upset at the now seemingly-complex path to shortening links. As is the case with many website redesigns, the backlash can be harsh at first and people may label it confusing and counter-intuitive because they aren’t used to the new look. However, when it comes down to it, Bitly still does its job of shortening and tracking links effectively while adding new features that will only enhance the site’s services and uses.