BizSugar.com › Social Media › Blogger Outreach: PR of the Social Media Century

I’m not here to talk about writing a blog, but instead to discuss the importance of outreach. Blogger outreach, better known as the PR side of social media, involves creating, building and maintaining relationships with the most influential bloggers within your industry. You may not be aware of it, but these valuable interactions can help you expand your reach and build awareness. Of course each blog ranges in terms of its daily traction, but together this community is one of the primary destinations for users to seek out news, updates and event schedules.