BMW, Nestle and other social media disasters

Posted by marketingm8 under Social Media
From http://www.constructionmarketinguk.co.uk 4831 days ago

We all love a good disaster story, don't we? But how about a good social media disaster story? Social media can be wonderful but it can also go terribly wrong; whether it's Orangutans getting killed for chocolate or BMW crashing and burning on the Avenue, it's sure to create some negative publicity.

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Comments

Written by businessavante
4831 days ago

Peter, how is BMW doing in the real world, apart from the EA online game - isn't that what really matters?

Duncan

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Written by marketingm8
4831 days ago

Sure it's what really matter but they're spending a fortune on traditional advertising when they could have a mega social media campaign for comparative peanuts!

They've disappointed (some) supporters and lost social media face among a significant crowd of potential customers.

With very little effort and some social media imagination they could save themselves a fortune. I think it's sad to miss opportunities.

Love the cars though!

Not so sure I'd consider Empire Avenue just a game, there's a lot of great networking goes on.

Great to hear from you, thanks for your time.

All the very best, Peter

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