According to Wikipedia, millennials (a.k.a. Generation Y) “are the demographic cohort following Generation X.” While there is no consensus as to when the generation starts and ends, many official sources put it in the 18-32 age group.
For the last couple of years, companies have tried courting that market, often unsuccessfully. One of the biggest mistakes seems to be the tendency to lump all millennials together in the same group.
Brands: This Is What Millennials Want from You Paper.li Blog
Posted by cendrinemedia under Social MediaFrom http://blog.paper.li 3549 days ago
Made Hot by: Digitaladvert on February 23, 2015 2:36 am
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