BizSugar.com › Social Media › Business Owners Get Ready for Twitters New Web Analytics Tool

Twitter has been growing at a blistering pace and as it continues to thrive and become more integrated into our lives. Just recently Twitter achieved the 100 million active user mark and has a total of 200 million registered users. With all these users the opportunity for businesses is big but that also brings the need for better measurement tools to see what’s working and what’s not. Twitter has been making a push to appeal to businesses with their promoted tweets and ability to use it as help desk and customer service platform. Google analytics fairly recently introduced a new feature that allows you to track social interactions on your site including Twitter, Facebook, and Google + but Twitter just announced Twitter Web Analytics which looks like it may really provide some in depth and powerful data.