BizSugar.com › Social Media › Businesses to Get Serious About Getting Social in 2011

Social media reached an inflection point in 2010, with the volume and speed of social conversations reaching unprecedented levels – and showing no signs of abating. More enterprises embraced the business value of social media, coming to view it as Social Intelligence, a necessary competitive tool. We saw many well-known brands – including FedEx and Pepsi – working hard to make a meaningful impact in the social sphere and find ways to connect with their customers on a one-to-one level never before possible. This shift in attitude toward social media by many businesses led to increased demand for serious analytics to enable informed decision-making.