BizSugar.com › Social Media › Cheech and Chong provide lessons in social media

Social media marketers talk a lot these days about “creating buzz”, by which they mean chatter about a brand. Forty years ago a duo named Cheech and Chong talked about creating buzz of the Maui Wowie variety. If you squint hard enough you can connect these two cultural phenomena and draw some lessons from a hazy past.