BizSugar.com › Social Media › Clever Ways to Use Social Media to Grow Your Business Social Media Marketing & Innovation

Whether you’re searching for new customers, looking to build up your brand awareness, or just hoping to create a network of connections, social media can be a dream come true—when it’s done right. But with over a billion members on Facebook alone, making a name for your business on social media can be tricky. That’s why you need to be clever about it if you intend to grow.

Every marketer seems to have a different strategy when it comes to social media. How do you pick the right one? Well, there’s no point in signing up for a social media site just to let your profile collect dust.

Start at the top: pick a strategy and stick to it. If it isn’t working well (you should be measuring your results using specific performance indicators), change it up a bit. Pay attention to what works and what doesn’t.

And at the end of the day, remember these two very important words of advice: Be Unique.