BizSugar.com › Social Media › Create a Social Media Strategy

Use these steps to create a social media strategy. As social media and the social channels have grown in influencing buying decision, so too have the reasons to create a social an effective social media strategy. Using content, articles, video or online advertising, companies can potentially reach millions of buyers or potential consumers. It’s exciting to think that for any business it is now possible to reach people in different countries and markets. But this doesn’t mean that it is easy to connect with these people, reaching and connecting are two very different social media strategies. It is an important difference that many social media marketing campaigns fail to understand.