BizSugar.com › Social Media › Creating A LinkedIn Business Page for 2013: B2B Marketing

Most businesses will now be familiar with the assets a Facebook page and company Twitter account can afford. However, the ‘social’ aspect of these social networks can often restrict the promotional motivations that a business effectively wants to use these platforms for. Sectors such as finance and law for example, may find it difficult to get clients to interact with them, through a method which they designate for their down time. Enter LinkedIn, the professional social network.