BizSugar.com › Social Media › Creativity: Imperative for Business

As a small business owner, I place emphasis on serving my customers, working with the team and overseeing the day-to-day business operations. As I've said before, it's easy to put my own marketing efforts on the backburner - and there are many times when creativity isn’t something that is easily summoned. But, that doesn't mean it should be ignored.