Crowd-sourcing: it's a term that's being thrown around a lot these days by marketers and journalists alike to describe the increasing trend of using Web 2.0 and social media to achieve business goals. The official definition as stated by the term's founder, Jeff Howe, is “the act of a company or institution taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the form of an open call.” For example, unpaid or low-paid amateurs can be asked to develop a new technology, carry out a design assignment or construct a marketing campaign for the company.

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Written by ShawnHessinger
5530 days ago

To me the benefit of crowd-sourcing has to do with finding out what customers really want...as opposed to guessing and trying to convince them you know best after the fact. It's a new term but the worlds of business, politics and just about every other endeavor that touches upon the public sphere could learn a great deal from talking to their constituents instead of at them.



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