Digital Engagement Ain't Easy: Predictions for Hotel and Social Media Marketing Trends in 2019

Posted by AreMorch under Social Media
From https://aremorch.com 2159 days ago
Made Hot by: marketingvalue on December 24, 2018 2:29 pm

Do your Hotel find that Digital Engagement Ain’t Easy? Here are predictions for Hotel and Social Media Marketing Trends in 2019 that will help get a better grip on this challenge.

In the next couple of years Hotels is facing some major shifts, and also start to prepare for the next disruption.

The trends that will impact Hotels will cover three primary areas;

Operation, Security, and Platform

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Comments

Written by lyceum
2150 days ago

Are: Interesting analysis. It will be interesting to follow the developments during 2019.

All the Best,

Martin

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Written by lyceum
2151 days ago

Are,

How is the situation regarding thinking in news ways for the hotel industry in other parts of the world?

All the Best,

Martin

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Written by AreMorch
2150 days ago

HI, Martin. All around the world we now experience Hotels are getting more open to new ideas. Markets like the Asian and European markets experience a general growth, but a decline in the luxury segments. And what we see is that particularly Millennials want the Luxury experience but at a more affordable price. So we will see more Hotels that will model what we see CitizenM is doing.

Happy New Year..

Are

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Written by lyceum
2151 days ago

Are: I like the idea of the Hotel Experience Ambassador. I will direct one of my contacts who are working in the hotel industry, to your work.

Have a Prosperous New Year!

All the Best,

Martin

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Written by AreMorch
2151 days ago

Thanks a lot, Martin!!

2019 will be a very interesting and fun year. I want Hotels to focus on creating or hire new relevant skills and talent. But this as everything else has to be in context. Here in the US, there is a huge turnover in the industry. And then we either create or hire for the purpose of sending them to other competitive industries. It is time we start to do something about this so Hotels are prepared for the next generation customers. Hotel Experience Ambassadors is one of the creative solutions. May 2019 be the most awesome and prosperous Year for you.

Cheers.. Are

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Written by lyceum
2154 days ago

Are: Which trend do you think will have the biggest impact on the hotel industry during 2019?

All the Best,

Martin

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Written by AreMorch
2151 days ago

Hi, Martin.

To me, the most important aspect for Hotels to get a grip of in 2019 is context. There are just too many still that focus on the 'numbers' game without looking at what really converts. And this point becomes even more important when we know some of the 'numbers' is not accurate. By 2020 Customer Experience will overtake price as the most important booking trigger point. So to extend the point with context one of the trends for Hotels will be to collaborate with experts that really understand the industry and how Social Media Marketing really works. This is why I bring up the point of hiring Hotel Experience Ambassadors. A lot of Hotels is not experiencing sustainable revenue from Social Media Marketing. But that is not because Social Media is not working. It is because they are approaching it totally wrong. We will push trends that will fix this in 2019.

Cheers.. and Happy New Year!!

Are

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